In mid-2007 the idea of the Nub was pitched to the no-nonsense Oliva Family and they were more than sceptical. After having smoked numerous samples the excitement began to grow on them and the line went into production. The idea behind the Nub name was to create a brand of cigars where aficionados could taste the FULL flavor of the blend right from the very first light. They have accomplished that goal, and for more than 10 years Nub has been a mainstay for smokers around the world.